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Optometry Practice

Optical, managed care, medical model, and practice management guides for independent optometry practices.

Group of doctors in discussion about practice strategy
Optometry Practice
June 29, 2026

Independent Optometry vs Private Equity: Competing Without Selling

The consolidation wave is real — and so are the independent's advantages. Where PE groups win, where they're weak, and the operating model that competes.

private-equity-optometry
Doctors reviewing practice records during a business meeting
Optometry Practice
June 26, 2026

Buying or Selling an Optometry Practice: Operational Due Diligence

The financials start the conversation; operations decide the truth. The recall, payer, chart, and staffing diligence that protects buyers and rewards sellers.

optometry-practice-due-diligence
Senior patient at a phoropter during an eye exam
Optometry Practice
June 23, 2026

Does Medicare Cover Eye Exams? What Practices — and Patients — Get Wrong

Medicare covers eye disease, not eyeglasses — and the confusion costs practices daily. The coverage map, ABN habits, and scripts that keep seniors happy.

does-medicare-cover-eye-exams
Optometrist smiling with a young patient during an eye exam
Optometry Practice
June 20, 2026

Building a Pediatric-Friendly Optometry Practice

Serve the kid well and you usually win the whole family. Exam-flow design, parent scripts, school-form workflows, and the recall that builds a pediatric line.

pediatric-optometry-practice
Eyeglasses displayed in an optical store during the busy season
Optometry Practice
June 17, 2026

Use It or Lose It: The Year-End Vision Benefits Playbook

Unused benefits expire while your December fills up. The campaign calendar, capacity plan, and scripts that capture the year-end rush without the chaos.

vision-benefits-use-it-or-lose-it
Eyeglasses in a display case at an optical shop front counter
Optometry Practice
June 14, 2026

Eye Exams Without Insurance: Pricing Transparency and the Price-Shopper Call

'How much is an eye exam?' is a buying signal, not a nuisance. Self-pay pricing structure, transparency, and the scripts that convert the call.

eye-exam-without-insurance-price-shoppers
Optometrist checking a patient's eyesight during a friendly exam
Optometry Practice
June 11, 2026

Optometry Patient Retention: The Journey from First Call to Lifelong Patient

A practice that retains 85% needs far fewer new patients than one retaining 65%. The journey map and between-visit touches that make patients stay.

optometry-patient-retention
Eye care professional updating an online business profile on a laptop
Optometry Practice
June 8, 2026

Local SEO for Optometrists: The Google Business Profile Playbook

'Eye doctor near me' is won or lost in the map pack. Profile setup, categories, review velocity, and the weekly upkeep that fills chairs for free.

optometry-local-seo
Staff member coordinating patient reminders by phone and laptop
Optometry Practice
June 5, 2026

Patient Reminder Templates for Eye Care: Text, Email, and Call Scripts

Reminders work when the channel, timing, and wording match the visit. Copy-ready text, email, and call templates for every eye care appointment type.

patient-reminder-templates-eye-care
Wall display of eyeglass frames in an optical dispensary
Optometry Practice
June 2, 2026

Optical Cost of Goods: Benchmarks and the Levers That Move It

COGS is the biggest controllable number in your dispensary. Where frames, lenses, and contacts should land — and the reconciliation habits that stop the leaks.

optical-cost-of-goods
Calculator and expense records used for practice budgeting
Optometry Practice
May 30, 2026

Optometry Practice Overhead: Benchmarks and a Budget That Fits on One Page

Overhead creeps a percent at a time until margins vanish. Category benchmarks as revenue percentages, and the one-page budget that catches drift early.

optometry-practice-overhead
Two eye care professionals consulting together in a clinic
Optometry Practice
May 27, 2026

When to Hire an Associate Optometrist: Signals, Math, and a Transition Plan

Hire too early and you fund an empty lane; too late and you burn out and leak patients. The signals, comp math, and ramp plan for a first associate OD.

when-to-hire-associate-optometrist
Modern phoropter and diagnostic equipment in an optometry exam lane
Optometry Practice
May 24, 2026

Can Optometrists Treat Glaucoma? Scope, Setup, and Building the Service

In most states, yes — with training, protocols, and infrastructure. What scope permits, the equipment ROI, and the follow-up architecture a glaucoma service needs.

can-optometrists-treat-glaucoma
Retinal screening equipment in a modern eye clinic exam room
Optometry Practice
May 21, 2026

Building a Diabetic Retinopathy Screening Program That PCPs Rely On

Every PCP needs diabetic eye exams documented — few have a reliable partner. The recall system, report letters, and loop-closing that make you that partner.

diabetic-retinopathy-screening-program
Patient at a slit lamp during a medical eye examination
Optometry Practice
May 18, 2026

The Medical Model in Optometry: Adding Medical Eye Care Revenue

Vision plans cap the exam; medicine doesn't. The credentialing, documentation, and service-line steps that build a real medical optometry practice.

medical-model-optometry
Practice owner reviewing plan participation decisions on a laptop
Optometry Practice
May 15, 2026

Dropping a Vision Plan: How to Decide and How to Tell Patients

Leaving a plan is scary until it's structured. The decision math, the 90-day runway, and the patient letters that keep the relationships you actually built.

dropping-vision-plans-optometry
Doctor working through insurance reimbursement paperwork at a desk
Optometry Practice
May 12, 2026

Vision Insurance Reimbursement Rates: Making VSP and EyeMed Actually Profitable

Every plan looks unprofitable if you don't measure — and some are. Chair-cost math, plan-by-plan P&L, and the levers that move managed vision care into the black.

vision-insurance-reimbursement-rates
Hand holding a contact lens with a lens case nearby
Optometry Practice
May 9, 2026

Building a Contact Lens Subscription Program: Recurring Revenue for Your Practice

Your CL patients already subscribe to everything else. Program mechanics, pricing against mail-order, and the retention math of auto-shipped annual supplies.

contact-lens-subscription-program
Modern eyeglasses displayed on a transparent shelf in an optical store
Optometry Practice
May 6, 2026

How to Sell a Second Pair of Glasses (Without the Hard Sell)

The second pair isn't an upsell — it's unfinished clinical advice. Doctor-seeded recommendations, task-specific framing, and timing that actually converts.

how-to-sell-second-pair-glasses
Assorted eyeglasses displayed on shelves in an optical boutique
Optometry Practice
May 3, 2026

Optical Pricing Strategy: Competing with Online Retailers Without Racing to the Bottom

You can't out-cheap the internet — and you don't need to. Good-better-best structure, honest bundles, and the service moat that justifies your prices.

optical-pricing-strategy
Eyeglasses arranged on a display shelf in an optical shop
Optometry Practice
April 30, 2026

Optical Inventory Management: Curating a Frame Board That Sells

Your frame board is inventory pretending to be decor. Turn rates, planogram discipline, vendor consolidation, and the rules that keep capital moving.

optical-inventory-management
Front desk staff greeting a patient arriving at an eye care office
Optometry Practice
April 27, 2026

Same-Day Eye Exams: Capturing Urgent Demand Without Breaking Your Schedule

People searching 'same day eye exam' are ready to book with whoever says yes. The held-slot math and triage scripts that capture them without wrecking your day.

same-day-eye-exams
Close-up of a phoropter used during optometric pretesting
Optometry Practice
April 24, 2026

The Optometric Pretesting Playbook: What Techs Should Capture Before the OD Walks In

Every minute of pretesting saves doctor time downstream. The standard battery, scripted history capture, and handoff format that make exams flow.

optometric-pretesting-playbook
Phoropter in an exam lane ready for the next optometry patient
Optometry Practice
April 21, 2026

How Many Patients Should an Optometrist See Per Day?

The honest answer runs from 12 to 30+ depending on delegation and design. What sets your number, and how to raise it without making patients feel processed.

how-many-patients-optometrist-per-day
Hands reviewing financial statements and revenue figures at a desk
Optometry Practice
April 18, 2026

Revenue Per Patient in Optometry: Benchmarks and How to Raise Yours

One number summarizes your whole practice model. What revenue per patient includes, where healthy practices land, and the levers that raise it without pressure tactics.

revenue-per-patient-optometry
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